Pendleton Store Los Angeles - LOS ANGELES - Over the years, Evan Greenspan has seen many people walk through the doors of his family's vintage clothing store - from A-list celebrities to local street crooks. When hip-hop group N.W.A stormed the charts, Ice Cube, Dr. Dre and Eazy-E frequent the shelves at Greenspan's, one of Southern California's oldest retailers.
Now the South Gate Store is stocking them - or at least their characters - in Universal Studios' Straight Outta Compton movie.
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"I know this is the place for all your thug clothes," said Kenya Ware, Straight Outta Compton customer and buyer. "Eazy would be laughing now if he knew we went to the hood and traced back to where he started and where he went to get his fashion."
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Greenspan said the filmmakers bought hundreds of items worth about $15,000, including the Charlie Brown polo shirt worn by Eazy-E in the film.
Ware, who grew up in Los Angeles, said she's known the store since she was a teenager.
"If you want any kind of original clothing, you go to Greenspan," Ware said. "That's where every gangster, rapper, everybody went in '87 and '88 when I was in high school."
With his classic and edgy style, the 87-year-old Greenspan has long been a favorite in movie studio wardrobe departments. The store has provided clothing for about 50 movies including American Me, Bugsy, Embung Anjing, Boyz n Hood and La Bamba.
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It helped the company carve out a niche in a competitive apparel market dominated by online retailers like Amazon.com and big box stores like Wal-Mart. But supplying the studio is not a steady source of income that the store can rely on. Most of the sales come from regular customers like Marcos Armas.
Armas, 55, travels from Inglewood almost every week to expand his wardrobe. He recently stopped by the store to buy an American-made straw hat and a Pendleton board shirt to complete the cholo look he was going for.
"I used to wear clothes like this when I was a teenager," Armas said. "It's been a long time, I'm getting older and I can't find this style of clothing anywhere anymore. You go to the mall and you can't find it, you go to swap meets and they don't have the right deals.
Antique clothes from the 1940s to the 1980s are piled up in chaos in thrift stores. The aisles are filled with boxes of unsold inventory from department stores, warehouses, and factories that have gone out of business.
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Ware said that while shopping for "Straight Outta Compton," she opened sealed boxes of hard-to-find items like Puma tank tops and vintage Levi's 501 models — all unused with tags still attached. She also found a Charlie Brown polo shirt that Eazy-E wore in the movie.
Greenspan said that his father did not like late 70s fashion and polyester fabric, and his love was seen from the '40s, '50s and '60s, drove the store to classic clothing.
The store also carries one of the largest selections of Pendleton board shirts anywhere, including shirts custom-made for Greenspan.
"There was a new person in charge of menswear in Pendleton, and they asked me, 'What can we do to be relevant to Southern California?' And I said, 'Make this shirt,'" Greenspan said of Tony's monochromatic shirt. the checkered collar.
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Over the years, the shop has attracted a loyal following of Angelenos, including gang members, skaters, bikers, tattoo artists, lowrider enthusiasts, and celebrities like Lady Gaga and Ryan Gosling.
Greenspan, 59, said his grandfather Alec Greenspan, who founded the original store in Watts in 1928, insisted that every customer be treated like "a lady or a gentleman." Since then, the store has been working according to this principle.
Despite the boom in the movie business, Evan Greenspan says the business has slowed down. The US economy may be improving, but many working-class consumers are unemployed or underemployed and not buying as much as they used to.
To boost sales, Greenspan began using the internet and social media to build an international customer base. The store now has more than 40,000 followers on Facebook and Instagram, and Greenspan's online store attracts shoppers from Japan, Europe and the United States.
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But its future is uncertain, said Greenspan, who runs the store with a small staff and the help of his son Josh and sister Shira.
Josh Greenspan, 25, said he wasn't sure he was going to take over. He is busy building his own classic clothing brand.
For his father, the store, which has been in South Gate since 1939, is more than just a brick-and-mortar retail store.
"It's a creative way to do things that haven't been done or thought of before," said Evan Greenspan. "This is how I put a roof over my family's head and food on the table. It's my family's 87-year legacy of honor, prestige and multi-generational appeal. Evan is the third generation in his family to run Greenspan's since it started in Watts in 1928 and moved to the current location of the South Gate in 1939. As soon as I crossed the threshold, I knew I was home.
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Surrounded by classic menswear with styles from the 1920s to today, hats, trousers, shirts and accessories speak to me. I saw a beautiful Pendleton plaid and realized I had a very similar shirt. I asked if this was a vintage item from the 50's or 60's. Evan told me he contacted Pendleton a few years ago and asked them to recreate some of their classic designs from decades past - just for the Greenspans - and they did!
There are a variety of new designs based on classics, reissues from decades past and a variety of other original items that you won't find anywhere else. I had never heard of Greenspan before walking in the door. Since then, I haven't stopped telling my friends that there is a store in Southern California they should visit if they want great menswear - Greenspan's! Just one of the many gems you will find in Southeast City on May 15th. Copyright © 2023, Los Angeles Times | Terms of Use | Privacy Policy | CA Collection Notice | Do not sell or share my personal information
Over the years, Evan Greenspan has seen many people walk through the doors of his family's vintage clothing store - from A-list celebrities to local street criminals. When hip-hop group N.W.A stormed the charts, Ice Cube, Dr. Dre and Eazy-E frequent the shelves at Greenspan's, one of Southern California's oldest retailers.
Now the South Gate Store is stocking them - or at least their characters - in Universal Studios' Straight Outta Compton movie.
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"I know this is the place for all your thug clothes," said Kenya Ware, Straight Outta Compton customer and buyer. "Eazy would laugh now if he knew we went to the hood and traced back to where he started and where he went to get his fashion."
Greenspan said the filmmakers bought hundreds of items worth about $15,000, including the Charlie Brown polo shirt worn by Eazy-E in the film.
Ware, who grew up in Baldwin Hills, said she's known the store since she was a teenager.
"If you want any kind of original clothing, you go to Greenspan," Ware said. "That's where every gangster, rapper, everybody went in '87 and '88 when I was in high school."
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With his classic and edgy style, the 87-year-old Greenspan has long been a favorite in movie studio wardrobe departments. The store has provided clothing for about 50 movies including American Me, Bugsy, Embung Anjing, Boyz n Hood and La Bamba.
It helped the company carve out a niche in a competitive apparel market dominated by online retailers like Amazon.com and big box stores like Wal-Mart. But supplying the studio is not a steady source of income that the store can rely on. Most of the sales come from regular customers like Marcos Armas.
Armas, 55, travels from Inglewood almost every week to expand his wardrobe. He recently stopped by the store to buy an American-made straw hat and a Pendleton board shirt to complete the cholo look he was going for.
"I used to wear clothes like this when I was a teenager," Armas said. "It's been a long time, I'm getting older and I can't find this style of clothing anywhere anymore. You go to the mall and you can't find it, you go to swap meets and they don't have the right deals.
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Vintage clothes from the 1940s to the 80s piled up in chaos in thrift stores. The aisles are filled with boxes of unsold inventory from department stores, warehouses, and factories that have gone out of business.
Ware said that while he was shopping
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